POLAND SPRING ORIGIN. MY ORIGIN.
To better introduce America’s new premium bottled water to consumers
across the country, we partnered with (drumroll please)…. Patrick Dempsey.
In our new brand campaign, “My Origin,” Patrick takes us
on an intimate journey through the breathtaking nature of Maine,
the state both he and Poland Spring ORIGIN call home
TV COMMERCIAL 2021
DIGITAL 2021
YOUTUBE 2021
POLAND SPRING ORIGIN. From The Earth. For the better.
Poland Spring launched Poland Spring ORIGIN to compete with the
“luxury” water brands - Fiji, Evian, Voss… the ones you buy at the airport.
But it’s BETTER.
It’s 100% natural spring water bottled in a 100% recyclable
and recycled bottle - that means no new plastic.
It’s…
FROM THE EARTH. FOR THE BETTER.
And that’s the brand platform my team and I concepted,
pitched and produced during a global pandemic.
TV COMMERCIAL 2020
DIGITAL 2020
YOUTUBE 2020